Posted on: 10 June 2010 by Ross McSweeny
AMR Corporation, parent company of American Airlines and American Eagle, has named Daniel Garton as president and chief executive officer of American Eagle, while at the same time reiterating its intent to evaluate the possible divestiture of the regional subsidiary.
Garton returns to American Eagle after 12 years with American Airlines, most recently as executive vice-president–marketing for American Airlines since 2002, a role in which he was responsible for American’s reservations, AA.com, flight service, sales, the AAdvantage travel awards programme, advertising and corporate communications. Previously Garton held senior executive positions in operations and finance and was president of American Eagle Airlines for three years beginning in July 1995. During Garton’s tenure at American Eagle, he engineered the airline’s transition from four separate carriers to one and introduced the regional airline to the jet age with the acquisition of its first jet aircraft.
According to Garton, these are times of unprecedented challenge and change in the airline industry and regional airlines are in an excellent position to capitalise on these new market dynamics. “When you look at the sheer scope of the regional airline industry, carriers like American Eagle provide half the scheduled passenger flights in the United States, which is a pretty phenomenal contribution. Regional airlines ensure a critical transportation link, particularly with medium and smaller sized markets that might otherwise not have air service,” he stressed.
Garton succeeds Peter Bowler, a 26-year company veteran who in May announced his retirement from the airline.