Posted on: 14 January 2014 by Mark Howells
American Eagle Airlines will be changing its name to Envoy in spring 2014 to give the company its own distinct identity and eliminate the confusion between the company's current name and American Eagle, which has now become the only regional flying brand of American Airlines, Inc.
With the formation of American Airlines Group, the 10 carriers currently providing regional service for the legacy American and US Airways networks will all eventually fly under the American Eagle brand.
“Our people and our company – which is one of the largest regional carriers in the world with some of the best people in our business – deserve a name that is all our own,” declared Pedro Fabregas, president and CEO of American Eagle Airlines. “By taking on the Envoy name, we can better differentiate ourselves from the competition and better market ourselves. This is important for both our people and our company as we further expand our ground handling business.”
American Eagle Airlines has more than 14,000 employees and a growing portfolio of business outside of its flying operations, including a robust aviation ground handling operation. Envoy was chosen as the company’s new name after an extensive selection and vetting process that included looking at more than 1,000 names and considering feedback from American Eagle Airlines employees.