Amadeus deals with LFAs/hybrid carriers up to nine in 2011

Amadeus says it has implemented nine distribution agreements implemented in 2011 with low-fare airlines (LFAs) and hybrid carriers.

Amadeus has signed distribution agreements with Air Arabia (Maroc), Air Méditerranée, flydubai, Porter Airlines and Vision Airlines. These airlines will now be bookable by travel agencies using the Amadeus system.

Porter also signed a full content agreement along with Frontier Airlines. In Europe, airberlin and Norwegian have extended their relationship with Amadeus and renewed their existing content agreements.

“We are committed to bringing and guaranteeing Amadeus’s travel agents worldwide access to the most comprehensive range of fares, schedules and inventory,” declared David Doctor, director airline and travel agency distribution, Amadeus. “Furthermore, airlines on the Amadeus system can improve margins by targeting higher yield business passengers and extending their reach into new segments – many [LFAs] are starting to distribute to travel agencies to pursue revenue growth,” he added.

Earlier this year, Amadeus also implemented a new solution enabling Germanwings to deploy e-ticketing services to travel agencies but without adding complexity to its operations. All travel agencies using Amadeus can now make bookings, issue tickets and carry out post-sales trip changes for Germanwings flights.

Total bookings on low-fare airlines by travel agencies using Amadeus in the first half of 2011 increased by 21% compared with the first half of 2010. Approximately 70 LFAs are now bookable within the Amadeus system, including AirAsia, easyJet, Virgin America and WestJet.

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