Posted on: 03 October 2012 by Mark Howells
Allegiant Air is to roll out Row 44’s video-on-demand (VOD) service on its fleet of 757s, becoming the first commercial airline to offer the wireless, streaming device-based entertainment platform that operates without satellite connectivity.
The Row 44 platform offers two versions of WiFi service: full satellite internet connectivity, and the option Allegiant has chosen – onboard wireless inflight video streaming only, more commonly known as VOD.
“At Allegiant, we are always focused on providing our customers with exceptional travel deals, and we sought the same in our inflight entertainment partner,” explained Andrew Levy, Allegiant Travel Company president. “Row 44 had the only platform that met our desire to provide our passengers with modern, affordable entertainment without sacrificing our commitment to low-cost.”
The ability to offer a wide range of content, featured in an easy to navigate portal, was key for Allegiant. With the Row 44 VOD service, passengers will be able to log into an Allegiant-branded portal to access a broad selection of movies, television shows, short subject programming, music, games and flight map.
The Row 44 VOD service utilises the same equipment as its satellite internet service, but without an aircraft antenna. Entertainment content is stored on board the aircraft on a 1.8 terabyte server, and streamed wirelessly directly to passengers’ iPads, iPhones, Windows laptops, Android, and other WiFi-enabled devices. Installations on the Allegiant Air 757s will begin in the first quarter of 2013.