All JetBlue crewmembers to use iPad minis by April 2015

Inflight crewmembers of JetBlue Airways will soon be able to enhance passenger experience using the airline’s new ‘In-flight Service Assistant’ application (IfSA) on iPad Minis.

IfSA is an online portal specialising in point-of-sale and document management. It can identify passengers with special needs as well as TrueBlue and Mosaic members, and also contains translation technology, enabling crewmembers to understand queries and comments from passengers in any language.

Whilst this new service provides scope for personalised customer service – a growing priority for many airlines – Rachel McCarthy, vice-president of inflight experience at JetBlue also hopes “inflight crewmembers could potentially video conference for medical emergencies or technical difficulties and become even more effective in their roles as safety professionals”.

The iPad minis, which the airline plans to allocate to every inflight crewmember by April 2015, aren’t the first to be deployed on JetBlue flights. Last November, the airline introduced iPads as electronic flight bags (EFBs) for its pilots. With the new crewmember iPad system, both groups will be able to work together in a connected environment and provide real-time responses to any number of situations that may arise.

IfSA will be of personal benefit to the crewmembers as well as passengers. JetBlue hopes crewmembers will be able to access their schedules, review their hotel and transportation information by December 2015.

Crewmember iPad minis will first be rolled out on JetBlue’s Mint service, which flies between New York (JFK) and Los Angeles (LAX) and which will soon be introduced on the JFK–SFO (San Francisco) service.

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