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Alaska, Horizon launch travel apps for iPhone, BlackBerry and Windows Mobile

Alaska Airlines and Horizon Air have launched three mobile applications designed for iPhone, BlackBerry and Windows Mobile users.

The free applications are available for download at www.alaskaair.com/mobile. Unlike the web-optimised mobile.alaskaair.com site, the applications are custom built for each device and can be downloaded directly to the smartphone.

"Alaska and Horizon Air’s mobile apps offer people access to the most frequently used functions they need on the day of flight," explained Steve Jarvis, Alaska Airlines’ vice-president of marketing, sales and customer experience.

The native applications provide customers with flight status information, flight schedules, flight alerts and a link to web check-in. Customers can also log in to "My Trips" to view their itineraries, change seats, check their upgrade status, and add an Alaska Airlines Mileage Plan number to a reservation. The applications also give customers access to download electronic boarding passes.

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