Posted on: 12 September 2014 by Mark Howells
Air France-KLM has stated that, by 2017, it aims to make its Transavia brand one of the leading low-fare airlines for leisure travellers in Europe, operating 100 aircraft and carrying more than 20 million passengers annually.
AirFrance-KLM has announced that Transavia, which is made up of Transavia France and Transavia Netherlands, will establish bases in other European countries and work towards achieving operating profits by 2018. The group forecasts that the Transavia business should contribute an additional €100 million of EBITDAR (Earnings Before Interest, Taxes, Depreciation, Amortization, and Restructuring) in 2017.
These priorities were revealed as part of the 2020 PERFORM strategic plan, which follows on from AirFrance-KLM’s 2015 TRANSFORM projects.
Talking about the wider strategic plan, AirFrance-KLM’s CEO, Alexandre de Juniac remarked, “By 2020, we will have built an air transport group focused on a leading long-haul network at the heart of global alliances, with a portfolio of unique brands, restructured short and medium-haul operations with a reinforced presence in the low-cost segment in Europe, leadership positions in cargo, maintenance and catering, and a significantly improved risk profile both operationally and financially.”
The PERFORM 2020 strategic plan also outlines the group’s intentions of restructuring its point-to-point operations, bringing HOP! and AirFrance point-to-point services under a single business umbrella.