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AirAsia wins global award for ICT excellence

AirAsia has been award the Global ICT Excellence Award in the private sector category from the World Information Technology and Service Alliance (WITSA) for its outstanding use of information and communication technology (ICT) to advance business.

The ceremony was held during WITSA’s 17th World Congress in Information Technology, which attracted some 2,000 delegates from 80 countries. Of the seven winners, AirAsia is the only one from the ASEAN region.

WITSA, whose members make up over 90% of the global ICT market and are from 74 countries, gives the Global ICT Excellence Awards every two years.

“The success of AirAsia as the region’s leading budget airline is reflected not only in its fast growing passenger volume but also from the ICT perspective,” WITSA said. “A very high majority of AirAsia’s passengers book online, partly because of AirAsia’s ICT-based business model, and partly because of the motivation of the population to secure free or very cheap seats through online booking. In this sense, AirAsia succeeded in creating a compelling reason to use e-commerce through this ICT business model,” the WITSA citation added.

Tony Fernandes, AirAsia Group CEO, remarked, “AirAsia has always believed in the power of technology and communication to drive business. Our services are technology-backed – from booking and payment to check in. This year, we’ll get even more aggressive in our use of technology to improve our guests’ experience with AirAsia.”

Photo shows AirAsia X operations manager for the UK Jinda Bisran (left), receiving the Global ICT Excellence Award. Handing over the award is Looi Kien Leong, WITSA Board Member.

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