AirAsia puts OnAir connectivity into service in Asian market

AirAsia and OnAir have launched inflight connectivity services aboard the low-fare airline’s Airbus A320s.

Passengers flying on southeast Asian routes from Kuala Lumpur to destinations including Singapore, Hong Kong, Bangkok and Colombo can now stay connected using their own GSM mobile phones or smartphones for voice calls, text messages or e-mails. They will also be able to access the internet through GPRS.

Maxis is the key marketing partner of OnAir and AirAsia for this service and provides the full promotion of the GSM inflight service to passengers. This includes promotional prices on text messages and other data and sponsorship of an inflight text message contest allowing passengers to win a free drink during the flight.

“OnAir is very pleased to be working with AirAsia in entering a high-potential market,” remarked Ian Dawkins, CEO of OnAir. “The launch marks a very significant milestone for us as it underlines the benefits of OnAir’s services [to low-fare airlines].”

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