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AirAsia adopts Rich Content and Branding solution

AirAsia has announced plans to implement Travelport’s Rich Content and Branding solution to supplement existing distribution agreements the company already has with seven carriers within the AirAsia group.

The news marks the sign up of the first low-fare airline in Asia to the Rich Content and Branding solution, which allows airlines to control how their products are visually presented and described to travel agents to drive sales of core fares, ancillaries and optional extras.

Spencer Lee, head of commercial for AirAsia Berhad, commented, “On AirAsia.com, we are very proud of the wide variety of options and add-ons we offer to our customers, clearly presented with detailed descriptions and highly illustrative visuals. We are glad we are now able to present our products in the same manner to Travelport’s global network using its Rich Content and Branding solution.”Rich Content and Branding has now been adopted by more than 100 airlines including easyJet and Ryanair.

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