Zii appoints new VP IFE products and strategy

Zodiac Inflight Innovations (Zii) has appointed Benjamin Asmar as VP IFE products and strategy, where he will lead Zii’s product group to further develop and deploy products and services for its RAVE in-flight entertainment system.

He joins from Virgin Australia Airlines where he held positions leading the product development and customer experience for the airline. Most recently he led a team of 20 product and project professionals to imagine and implement the ‘next big thing’ to develop the Virgin experience.

“We are looking forward to Ben bringing his airline perspective to our team, helping Zii to continue the RAVE tradition of bringing unprecedented product innovations to our market,” said Larry Girard, executive VP & chief commercial officer.

“RAVE is a fantastic product and the team at Zii have really thought about what makes airline operations difficult, and what frustrates passengers when it comes to in-fight entertainment and have gone about removing these pain points to give passengers a world class IFE experience whilst reducing operational overheads,” Asmar comments, adding. “I’m looking forward to working with the team to continue to drive innovation in passenger experience.”

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