ZEE signs IFE content partnership with British Airways

Global Content Hub By Zee, the content syndication arm of ZEE Entertainment Enterprise Limited (ZEEL) is to supply for in-flight programming for British Airways flights from India.

According to press reports in Indian media, the in-flight entertainment will include top-rated shows from the Zee bouquet of channels including Zee TV, Zee Café, Z Living, &TV, Living Foodz and Zee News.

British Airways head of sales, Asia Pacific and the Middle East Robert Williams commented, “We take pride in offering our customers a wide range of engaging, inspiring and above all, entertaining options in our in-flight entertainment. We are constantly on the lookout for programming that caters to the varied tastes and preferences of our customers, including regional content. Our introduction of Global Content Hub By Zee programming is a big step in this direction.”

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