WestJet unveils its new Boeing 787-9 Dreamliner livery

WestJet has unveiled its new Boeing 787-9 Dreamliner livery, logo and cabin interior, including the airline’s first business class cabin, in the run-up to the arrival of the aircraft in early 2019.

“The introduction of Boeing’s 787-9 Dreamliner, a state-of-the-art aircraft, is the dawn of a new era for WestJet and the next step in our transformation to a global network airline,” said Ed Sims, WestJet president and CEO. “The updated livery is modern and dynamic while the interior is world-class, distinctly Canadian and uniquely WestJet. Both reflect WestJet’s transition from a regional airline in 1996 to a new era of connecting Canada with the world and bringing the world to Canada.”

WestJet has firm orders of 10 Boeing 787-9 Dreamliner aircraft and options for another 10, which will all feature the new livery, logo and interior.

The new aircraft features a three-class cabin including business class seating, premium economy and economy seating in a design created by PriestmanGoode.

The cabin interior draws from Canadian themes, an alpine lake-blue in economy class, aurora-inspired shades and tones in premium economy, and in business class; earth tones inspired by Canadian summers.

Business class will feature touchscreen service and on-demand dining, as well as lay-flat mattresses, bedding and a turn-down service.

Premium economy will offer comfort enhancements and service, also offering a premium menu, self-serve social area and more space to move and relax.

Economy will feature oversized, self-dimming windows, in-flight entertainment and connectivity with in-seat device charging.

The updated logo and livery was overseen by Ove Brand Design and the design was implemented on the aircraft by Boeing and Teague. The font has been updated for a more uniform and ‘current’ style, while retaining the maple leaf symbol in a more contemporary and bold look. The logo also uses a single colour to soften the regional emphasis on ‘West’.

In addition to the updated maple leaf on the aircraft tail, a Canadian flag will appear at the front of the aircraft in another reference to WestJet’s heritage. The new livery will also combine both of Canada’s official languages with ‘The Spirit of Canada’ appearing on one side of the aircraft, and the French translation ‘L’esprit du Canada’ on the other, both extending across the middle of the fuselage.

“Throughout the aircraft cabin, the interior design takes inspiration from iconic Canadian landscapes,” said Louis Saint-Cyr, vice-president guest experience, WestJet “Our guests’ in-flight comfort is enhanced by the uncompromising quality of the interior finish and custom details. Both WestJet and our guests are on their way to bigger things, but as only WestJet can, we will make the journey as enjoyable as the destination.”

The livery will gradually appear across WestJet’s entire fleet as new aircraft are delivered in 2018 and as aircraft are repainted in their normal cycle. The Boeing 737 MAX-8 will be the first aircraft in the new livery appearing in June.

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