Vistara gets the Bluebox Wow factor

Pending final regulatory approvals, Indian airline Vistara is to introduce a new complementary wireless in-flight entertainment service – Vistara World.

Based on the Bluebox Wow platform, the system will deployed across the airline’s current fleet of 21 Airbus A320 aircraft, and offer more than 70 hours of video and audio content streamed wirelessly onto personal handheld devices and laptops.

Sanjiv Kapoor, chief strategy & commercial officer, Vistara, elaborated, “With the introduction of wireless streaming of in-flight entertainment content, we will deliver on a product that our customers said they desired, enhancing overall customer satisfaction and experience with an efficient and cost-effective IFE solution.”

“We’re eagerly awaiting the final approvals required so that we can deliver wireless IFE to the Indian skies aboard Vistara,” said David Brown, business development director, Bluebox. “Bluebox Wow is a powerful and convenient solution that suits Vistara’s current needs, and flexible enough to support the airline’s future growth as well, ensuring ‘Vistara World’ keeps passengers engaged on Vistara’s expanding route network.”

Vistara World will offer a content-rich multimedia library that includes music pop, jazz, blues, rock, electronica, English retro and Indian, Bollywood and Hollywood movies, Indian and international short programs as well as a variety of reading material including Vistara’s in-flight magazine.

Written by: Alexander Preston

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