Virgin Australia to introduce edutainment

Virgin Australia has announced that passengers can now use its in-flight entertainment (IFE) systems to learn new skills as the result of a partnership Open Universities Australia (OUA) and OUA’s free online course provider, Open2Study.
Subjects becoming available through the carrier’s IFE in the coming months include The Art of Photography; Financial Planning; Food, Nutrition and Your Health; and Introduction to Business in Asia. The courses are made up of four modules of approximately one hour each.
Virgin Australia’s chief customer officer, Mark Hassell, commented, “The Virgin brand was born in entertainment and we are committed to ensuring our offering onboard continues to lead the way. There is no limit to the expertise and unique content Virgin Australia can leverage, and the ability to study in the sky is one new way we can keep our guests entertained and informed while on board.”
“We’re thrilled to partner with Virgin Australia, which is widely recognised as a reputable and innovative brand,” stated OUA’s executive general manager of education programmes, Jose Herrera Perea. “We really believe that flyers will enjoy using their time on flights to expand their knowledge across an array of educational disciplines and we invest a lot into developing highly engaging and informative courses to ensure students get the most out of the experience.”

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