Posted on: 20 November 2014 by Mark Howells
From early 2015, passengers travelling on Virgin Australia’s domestic Boeing 737 and Embraer 190 fleet will be able to stream up to four 90-second daily news bulletins to their personal electronic devices through the airline’s in-flight entertainment (IFE) app, as a result of a new agreement with ABC Commercial (ABC).
Virgin Australia’s wireless IFE app has been downloaded more than 1.4 million times since January 2013, and can be downloaded on Apple iOS devices, Android devices and Windows laptops through the relevant app stores.
“The Virgin brand was born in entertainment and has a long history of leading this space. Today we are delighted to be taking our in-flight content offering to the next level with one of the most comprehensive and reputable news services in Australia,” commented Mark Hassell, chief customer officer for Virgin Australia.
“We continue to enhance the customer experience both on the ground and in the air and by delivering valuable, unique and trusted Australian news content on a daily basis. We will ensure our customers reach their destination informed of the latest current affairs,” continued Hassell. “We are delighted to be working with ABC to better service the needs of our business and leisure travellers and look forward to continuing to expand this unique offering into the future.”
Earlier this month, Virgin Australia also introduced three fifteen minute news bulletins to its wide-body fleet, available through its ‘Red’ seatback entertainment system. The bulletins cover news, weather, sport, business and finance.
Director of ABC Commercial, Robert Patterson, remarked, “I am thrilled that ABC Commercial is to partner with Virgin Australia and offer such a great news service, along with the variety of ABC comedy, drama and children’s programming to travellers on Virgin Australia flights.”