Posted on: 14 February 2018
Virgin Australia held its first ever fashion runway in the sky during a flight from Sydney to Melbourne, headlined by international model Kelly Gale.
The in-flight fashion show was held in celebration of Virgin Australia’s fifth consecutive year as Principal Partner of the Virgin Australia Melbourne Fashion Festival (VAMFF), and featured Gale and 13 models walking down the aisles of a Virgin Australia Airbus A330 aircraft, wearing celebrated Australian designer label, Ginger & Smart.
Danielle Keighery, Virgin Australia’s group executive brand, marketing and public affairs, said, “We were thrilled to host the Runway in the Sky, headlined by the beautiful Kelly Gale who flew with us all the way from Los Angeles for the event.
“Fashion is a major tourism driver for Melbourne and we’re really pleased to support events like the Virgin Australia Melbourne Fashion Festival to help bring tourists from around Australia and the world to celebrate Melbourne and its fashion,” said Keighery.
VAMFF CEO Graeme Lewsey said, “As Australia’s largest fashion event, we are thrilled to be in our fifth year of partnership with Virgin Australia to provide a far-reaching campaign to attract Festival goers to Melbourne in March.”
Once the show had safely reached cruising altitude, the models made their way through the aircraft, parading past more than 200 surprised passengers.
Show producer Cat Rose said, “It’s not every day that you’re asked to pull together a fashion runway at 30,000 feet. There were so many elements to consider, from lighting, to sound, to guest comfort and most importantly, safety, but we were able to navigate all of these challenges, in a constricted space, to create an incredible show.”