Virgin Atlantic to introduce 3D audio

In an effort to enhance the in-flight entertainment (IFE) experience, Spafax has partnered with Dysonics to offer 3D audio encoding on-board Virgin Atlantic flights, creating an immersive 360 degree surround sound experience for headphone-users.
“Virgin Atlantic is delighted to be able to showcase this exciting new technology on-board all our aircraft, enabling our customers to further immerse themselves in the great entertainment on offer,” commented Cathy Walters, Virgin Atlantic’s senior manager of on-board media.
Spafax is encoding in-flight content on Virgin Atlantic flights at ‘The Hub,’ its Hollywood-based post production lab. The 3D audio will launch on two films titles showing through Virgin Atlantic’s IFE system – ‘Fast and Furious 7’ and ‘Bessie’ – in August.
“This deal sets a new standard,” explained Bob Dalton, chief technical officer, Dysonics. “In the fifteen years we spent developing this technology, the airline industry was always one of our key targets. With this partnership, we are now able to deliver our technology at scale via a leading global content and media agency and one of the most respected global carriers.”
With 3D audio encoding, passengers can hear sounds moving from side to side, from front to back and up and down using any pair of headphones.
“Spafax is delighted to be the exclusive agent for the Dysonics’ 3D surround sound technology to the travel industry,” remarked Tony Taverner, chief technical officer, Spafax. “This state-of-the-art technology is being used to offer an immersive audio experience and will certainly enhance the customer experience in a meaningful and memorable way.”

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