Posted on: 02 August 2019 by Alexander Preston
Virgin Atlantic has launched Sleep by Headspace to help passengers, pilots, crew and staff manage jet lag and travel stress.
Sleep by Headspace launched worldwide in September 2018 and is specifically tailored to create the ideal conditions for a healthy, restful sleep. The Headspace Sleep team developed the new collection based on prototypes tested with real users, as well as a careful review of existing clinical research. The Sleepcasts are narrated by soothing, unique voices who guide the listener through each dreamy environment.
Headspace has been part of the Virgin Atlantic family since 2011, when the airline first launched guided meditation content as part of their in-flight entertainment program, to help passengers manage travel-related stress while on-board. Now, Virgin Atlantic will also offer six of Headspace’s most popular Sleepcasts, Sleep Sounds and Wind Downs to help passengers get some rest while in-flight.
To celebrate the availability of this new sleep content, Headspace and Virgin Atlantic have created co-branded testimonial videos featuring the airline’s crew and pilots sharing their personal experiences of how they’ve experienced real-life benefits while on the job traveling overnight and through multiple time zones each week. The new video testimonial will be featured in-flight starting in July during the height of summer travel.
“We are thrilled to expand our partnership with Virgin Atlantic to address one of the most crucial roles in employee wellbeing and productivity: sleep,” said Dan Kessler, VP of Global Business Development at Headspace. “We have already seen positive results such as an increase in focus and productivity by providing Headspace to the Virgin Atlantic pilots, crew and staff as they manage workplace stress and jet lag. We’re excited to provide Sleep and other Headspace mindfulness content to passengers as they go through the heavy sum3er travel season.”