Posted on: 30 June 2015 by Mark Howells
Virgin America is collaborating with digital radio and music streaming specialist, iHeartRadio, to provide a new music selection to the airline’s in-flight audio service which will be curated by iHeartRadio and Virgin Produced (Virgin Group’s entertainment arm).
The partnership will integrate iHeartRadio-branded music stations into Virgin America’s Red in-flight entertainment (IFE) system at every seatback and will also be available through iHeartRadio, allowing passengers to continue listening – even after landing – via their personal electronic devices.
“We’re excited to partner with one of the most innovative and popular airlines to bring quality music and entertainment to consumers – even at 35,000 feet,” said Michele Laven, president of business development and partnerships at iHeartMedia. “This is the first step in a robust partnership between Virgin and iHeartMedia and it paves the way for more exciting integrations in the near future.”
Beginning immediately, iHeartRadio will bring six curated and branded stations to the Red IFE system entitled: Atmospheres; Dub & Dubber; Dyna-Mic Flows; Pop, Skip & A Jump; Lat-Indie; and Soul-igarchy.
“As the music fan’s airline of choice, we’re thrilled to partner with iHeartRadio to offer more variety to our flyers with these curated music stations,” commented Alfy Veretto, in-flight entertainment manager at Virgin America. “And as we begin to roll out the next iteration of our in-flight entertainment system, Red, our guests can expect an even more immersive experience on-board with new features like faster, higher resolution capacitive touchscreens and even more entertainment content at their seatback.”
“In addition to developing and producing our own content, we work closely with like-minded partners such as iHeartRadio to produce fresh entertainment offerings,” remarked Jason Felts, co-founder and chief executive officer at Virgin Produced.
Virgin America and iHeartRadio will roll out several promotions during 2015 to introduce the iHeartRadio branded stations to passengers, including videos on Red and more.