United Airlines unveils sleep-focused Polaris Business Class

In what it is describing as its ‘most significant product transformation in more than a decade’, United Airlines has unveiled its all-new United Polaris business class – the result of extensive research and tailored exclusively for United business passengers."United Polaris will change the game in international business travel with an exceptional level of relaxation and comfort throughout our customers' journeys," said Oscar Munoz, president and CEO of United. "This completely re-conceived experience exemplifies the new spirit of United and the innovation, excitement and operational momentum across our airline."
tThe airline is outfitting its widebody fleet with an entirely new premium seat, based on an original, patented seat layout concept invented by Acumen, of whom United is the exclusive North American licensee. PriestmanGoode then led the strategic development and the creative direction of the concept into a unique United Airlines product with distinctive features including integrated personal stowage with latching door, headphone hook and mirror, a 'do not disturb' feature, bespoke reading light, 16-inch high-definition entertainment screen and, for seats in the center of the cabin, electronic privacy dividers. The intuitive mood lighting and seat controls can be operated from any position and give passengers greater control of their environment.ttNigel Goode added, ‘At PriestmanGoode we design products and environments that elevate brands and shape outstanding passenger experiences. We have been working in close partnership with United Airlines to create a holistic, refined, human-focused journey. The new cabin and brand identity are the physical embodiment of United Airlines’ new philosophy, which keeps the passenger at its heart, and rather than merely move passengers around the world, aspires to move the world forward. Our new designs will align the airline’s many products across the entire fleet, and provide a consistent, passenger-focused journey from home to destination.ttEach United Polaris seat, which will manufactured by Zodiac Seats UK, offer direct access to the aisle, 180-degree flat-bed recline and up to 6 foot 6 inches of bed space.
ttThe United Polaris business class seat will first take flight in December on Boeing 777-300ER aircraft and subsequently on Boeing 787-10 and Airbus A350-1000 aircraft, as well as on Boeing 767-300 and 777-200 retrofits.t

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