Posted on: 24 June 2016 by Mark Howells
United Airlines, the official airline of Team USA and sponsor of the Tribeca Film Festival, has premiered Destination: Team USA, a documentary produced by United Airlines and Tribeca Digital Studios, and the first feature film ever commissioned by a US airline.
tThe film's director, Adam Hootnick, Team USA hopeful Dartanyon Crockett and producers from Tribeca were on board for the screening.t
tThe film focuses on five athletes in particular, for whom the opportunity to represent the United States in Brazil means overcoming not only their opponents on the road to Rio, but also overwhelming personal odds.ttCustomers on board will receive Team USA-branded amenity tins, Tribeca Film Festival gear and Garrett
tPopcorn as they enjoy the documentary film during the flight.t
tThe film will be widely available for in-flight viewing beginning 1 July as part of United Private Screening and the trailer is available online on the United Hub.t
t"This documentary chronicles the intense training, the focus and the incredible commitment of these athletes as they travel the world with the Rio 2016 Olympic and Paralympic Games in their sights," said Thomas F. O'Toole, United senior vice president and chief marketing officer. "All of us at United are proud of the role we play helping the athletes pursue their dreams to be the best, and through this innovative partnership with Team USA and Tribeca Film Festival, customers are invited to experience these stories onboard their next flight."tt"I am thrilled to be taking part in my first in-flight premiere – and possibly the first in-flight premiere! – for Destination: Team USA," director Adam Hootnick said. "Since our film documents the extraordinary lengths and distances to which these athletes go for their shot at Team USA, I feel it's somehow appropriate that our film will be seen for the first time by an audience in the middle of a journey of their own."t