UGO wireless IFE to launch with three airlines

Display Interactive has announced that its UGO wireless in-flight entertainment (IFE) solution will be launched by three airlines – Air Caraïbes, French Blue and Shaheen Air – which have placed options for a total of 24 aircraft.A customised version of the UGO solution will be installed on Air Caraïbes brand new Airbus A350 aircraft, the first to be operated commercially in France. “The Wi-Fi portal developed by Display Interactive will offer passengers a brand new set of content and services to complement seat-back IFE. Some content will be accessed locally through the cabin Wi-Fi network, while others have been especially designed in order to leverage possibilities offered by Ka-band connectivity,” stated Thierry Carmes, Display Interactive’s strategy and development director.Shaheen Air International is retrofitting UGO IFE on its aircraft, which will undergo certification in close cooperation with Air France Industries. “Some of our customers are convinced that wireless IFE will develop massively in the future, and we wanted to address this growing demand,” averred Magali Doucet-Darles, head of cabin business development, Air France Industries. “These are indeed strategic decisions, based upon each airline’s particular commercial and economical situation. Today, it is a most valuable option to be considered by market segments where IFEs are not implemented.”French Blue, a new low-fare airline, will also be equipped with UGO IFE.Tarek El Mitwalli, CEO of Display Interactive, explained, “We designed UGO as a deeply innovative IFE solution with two key objectives in mind: passenger experience and customer engagement on the one hand; agility and scalability for commercial operators on the other hand. This design-thinking process was a key difference for our launch customers. We are honoured and happy to welcome the three of them as founding members and partners of the new UGO community.“The time of TV screens is past, now. Service personalisation is mandatory, as passengers have reference points coming from mobile and web activities,” El Mitwalli continued. “They have developed new acceptation criteria for user experience, ergonomics and design. We are able to offer services designed especially for air transportation, with or without connectivity, adapted to each PED specific requirements. We were able to develop this value proposition with the support of highly-skilled business partners, that were willing to support us in such an adventure.”

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