Posted on: 23 June 2015 by Mark Howells
Piksel, a specialist company in building online video businesses, has been chosen as a technology partner by European carrier Transavia for a new in-flight entertainment (IFE) service.
Transavia is offering Piksel Voyage with an aim to provide travellers better quality viewing experiences and more convenient content selection in the air using their own devices.
By leveraging the capabilities of the Piksel Palette and Piksel’s MTVOD (Mass Transit Video-on-Demand) solution, Piksel Voyage, Transavia passengers can select and download video content on to their personal devices, prior to boarding a flight, via the Transavia Entertainment App.
The app offers passengers a range of premium TV shows and films to download onto tablets and smartphones. The content is locked until the passenger boards the flight, when it then becomes available to view. Once the flight has ended, the content is automatically deleted from the device, reducing any potential licensing issues.
“We see this as a major disruptor for the industry, and believe this model will quickly become the future of in-flight entertainment services,” said Mark Christie, Chief Technology Officer at Piksel. “Through working with Transavia, it’s exciting to show how Piksel’s services-oriented architecture, which we call the Piksel Palette, can flexibly adapt to address the business challenges of a whole new industry.”
Transavia is enhancing the in-flight user experience by using the high quality screens found on personal devices and offering greater choice and flexibility. Content is available in line with the passenger’s “In-Flight” window, providing users with a variety of films and programmes to choose from. Secure content delivery is achieved by utilising the DRM functionality of Piksel Voyage.
“The way people consume media has changed rapidly in recent years, and the airline industry needs to reflect this in its in-flight entertainment systems,” commented Roy Scheerder, Chief Commercial Officer at Transavia. “Our aim was to both boost the flying experience for our customers and cut out the high costs of installing on-board infrastructure for video delivery. The Transavia Entertainment App helps us to offer a great passenger experience on board, providing our passengers with an innovative and engaging in-flight entertainment product that they can enjoy, while empowering them to select and view their preferred content on their own devices during their flight with Transavia.”
Piksel partnered with Global Eagle Entertainment to provide Transavia the entertainment solution.