Tigerair Australia to introduce W-IFE from Arconics

tArconics’ wireless in-flight entertainment (W-IFE) platform, CloudStore, has been selected by Tigerair Australia for the airline’s first short-haul services to Bali commencing in March 2016. ttCloudStore will allow Tigerair Australia to offer a mix of free and paid content offerings – including a mix of Hollywood and Australian movies, international and local TV programmes, music and real-time destination mapping – to passengers on its Boeing 737-800 fleet which is used for the airline’s international services.tt“Today’s announcement delivers another important customer-facing innovation in keeping with our commitment to improving our customer experience, and makes flying Tigerair better than ever.The CloudStore W-IFE solution is not only focused on the customer experience, it is also in sync with our low cost model,” stated Tigerair Australia’s commercial director, Adam Rowe. “Tigerair’s transformation programme continues to gather momentum and we have many more customer-facing innovations to come, which will be announced in due course. We’ve deployed this software from Arconics because our passengers’ needs come first. Our customer satisfaction is at an all-time high and we look forward to bringing our customers great value IFE for the first time.” tt“We’re delighted that Tigerair Australia is deploying CloudStore W-IFE,” continued Arconics CEO, Niall O’Sullivan. “We’ve worked hard with some of the world’s smartest airlines to create an IFE platform that’s a generation ahead of competition. Passengers demand the freedom to use their own devices to access entertainment, communications and retail services while they’re flying and CloudStore delivers on the promise of Bring Your Own Device. CloudStore provides the flexibility, analytics and real-time insight that revenue managers need to drive ancillaries and our faster, simpler content loading removes effort and complexity for engineering and ground operations.”ttWith CloudStore, airline staff can publish their own content builds and prepare aircraft media, so they no longer have to wait to import media from an integrator and can update content on the platform without delays.

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