TAP to introduce Bluebox Ai IFE solution

TAP Portugal (TAP) is set to adopt the Bluebox Ai tablet in-flight entertainment (IFE) system from Bluebox Avionics in business class on its key mid-haul routes between Lisbon and Moscow, Helsinki and Accra.
Bluebox Ai, which streams content to iPad Air and iPad mini tablets, will replace in-flight DVD players. Rogerio Correia, head of media and content management at TAP, explains, “Bluebox won’t just replace the older DVD solution, but enhance it substantially. We’ll have our first run movies on there, naturally, but also offer premium television titles, a wide range of digital press titles in Portuguese and English, and
plenty of great iPad games too.”
Featuring closed-caption capability as standard, Bluebox Ai already has over 14,000 units flying. “It is a real pleasure to welcome TAP into the Bluebox users’ club,” said John Howe, joint MD at Bluebox Avionics. “They are a great airline, and this is a great way for us to kick off the new business year. We look forward to a long and rewarding relationship.”

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