Survey reveals poor Wi-Fi turns off passengers

A survey of airline passengers by Honeywell has revealed that airlines risk losing passengers if they fail to deliver consistent, faster in-flight connectivity.tNearly 3 out of 4 passengers are ready to switch airlines to have access to a faster and more reliable Wi-Fi connection. In addition, out of more than 1,000 American travellers polled, annoyance is growing, with just 22% reporting their in-flight Wi-Fi to be extremely reliable over the past 12 months, a dip from 27% in 2014.ttWhen travelling, passengers expect a reliable connection to stay in touch with their friends and family, get work done, or be entertained. If that means selecting another airline over their preferred choice, they will do it. More than 1 in 5 (21%) have already abandoned their preferred airline for an option with better in-flight Wi-Fi (up from 17% in 2014).ttWith the rise in personal electronic devices, consumers expect reliable connectivity anywhere, including while in flight. Six in 10 (60%) of travellers surveyed say they would most likely feel disappointed or frustrated if they got on a plane that did not have in-flight Wi-Fi. Even more, 84% of travellers, say it is important to have an experience identical to what they have at home or in the office. Most travellers find it essential to experience a reliable connection throughout their entire flight anywhere in the world (90%), and one that is fast enough to stream audio or video from sites such as YouTube and Netflix (83%).tt”Passengers are serious about getting the best in-flight Wi-Fi experience possible. To avoid losing passengers and revenue, airlines need a connectivity service that is reliable all the time, no matter where they fly,” said Carl Esposito, vice president, Marketing and Product Management, Honeywell Aerospace.t

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