SunExpress partners with Immfly for new IFE system

The leisure carrier SunExpress, a joint venture of Lufthansa and Turkish Airlines, has partnered with Immfly to introduce a new in-flight entertainment system.

SunExpress Entertainment will be rolled out across the fleet of Boeing 737-800NG and MAX aircraft and will be personalised for every passenger with an on-demand function through the passenger’s mobile devices.

A range of entertainment modules such as TV shows, movies, music, games, newspapers and magazines, as well as children’s content, will be available on board the SunExpress aircraft.

To access entertainment content, passengers enter the Immfly Wi-Fi network on board through their own personal electronic devices (mobile phone, tablet, laptop).

As Immfly’s digital platform will be present in two distinct markets, the company said it will count on international providers such as 20th Century FOX, as well as local content from Turkey and Germany, respectively.

“In addition to only offering entertainment and flight information, Immfly works closely with SunExpress to perfectly fit their digitalisation strategy and enable SunExpress passengers to enjoy a digital seamless travel journey including the on-board experience,” said Vincent Tomasoni, chief customer and content officer at Immfly.

‘Your Destination’ provides guidance and tips for passengers about places to go, the less well-known highlights of the city and the various activities to seek out on you have arrived. The section offers information regarding transfer services, tours, where and what to buy, all available in a guide format covering the airline’s routes and in several languages.

SunExpress Entertainment also provides practical information about the flight itself. An interactive 3D map of the route in the ‘Flight Info’ section shows a real-time flight tracker to checkpoints of interest, the airline’s destination, the actual time at the destination, outside temperature, the aircraft’s altitude and speed, as well as the predicted arrival time. Passengers will also be informed about local weather conditions and forecasts at their final destination provided by The Weather Network.

Additionally, SunExpress’s catering and duty-free menus – SunCafe and SunShop – will be available on the digital platform. The airline plans to enhance this channel by allowing the passenger to select and pay for goods from the platform in a ‘self-service’ way and to choose to receive the order at their seat or from the galley.

“We are happy to work together with Immfly on our in-flight entertainment system in the future,” said Peter Glade, commercial director of SunExpress. “Our guests’ experience is of paramount meaning to us, which is why we need a strong partner as Immfly by our side in order to offer a diverse entertainment programme in line with additional services.”

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