Strategic changes at Spafax London

Global provider of IFE management services, Spafax, has made some strategic appointments at the company’s London office.

Ann Willis (photo: top) has been appointed Spafax’s Managing Director, Specialized Networks and Development, with Sue Pinfold (photo: bottom) promoted to Executive Vice President, Inflight Entertainment, EMEA.
In her new role, Ann will support expansion of Spafax’s content offer onto new platforms and networks – including the world of Digital Out of Home media (DOOH). In addition to launching a new creative / production team in London, Ann will be working closely with Spafax Inflight Entertainment, Spafax Media & Publishing and Spafax Interactive to develop tailored content packages that promote client products and services to targeted customer audiences. Spafax Specialized Networks will also support and collaborate with WPP’s new venture tenthavenue.
Sue Pinfold has played a vital role in the development and delivery of Spafax’s IFE services and her new appointment reflects her contribution to Spafax’s business and ongoing development of client relationships. Sue is now responsible for the IFE departments in London and Dubai. She’ll continue to work with Ann Willis, Managing Director, Specialized Networks and Development, on new services and with Al St Germain, VP Spafax USA, in managing the entertainment business worldwide.

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