Spafax to host Hackathon

Global entertainment curator Spafax is to host an AI-themed Hackathon, the first of a planned series of Hackathons [collaborative programming events] designed to further its digital product suite and deliver an enhanced customer experience.

Developers will have 48 hours to create cutting-edge AI solutions specific for enhancing the passenger journey, during and beyond.

The solutions will be used to strengthen Spafax Profile, Spafax’s entertainment personalisation platform.

The in-flight entertainment (IFE) solution provider’s software development team will focus the two-day event (4-5 June) around the latest trends in artificial intelligence (AI) technology.

Paul Colley, senior vice president of technology at Spafax said, “Last year we launched our Spafax Profile with Amazon Alexa solution – the first voice-activated IFE solution of its kind. The solution will make its market debut with American Airlines this year and we’re keen to build on that momentum and further advance our digital products with the latest AI technology.”

Jonathan Gilbert, director of digital content and innovation at Spafax, said, “Enhancing the passenger experience is at the heart of what we do at Spafax and we believe integration of AI technology is key to creating next-gen digital products for our clients. Our first Hackathon will be a great opportunity for our team of developers to apply their expertise in a creative way and drive innovation.”

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