Posted on: 25 September 2015 by Mark Howells
Piksel has enlisted Spafax to help bring its Voyage in-flight entertainment (IFE) solution to market.
Already deployed on European LCC Transavia, the Voyage video on demand platform uses Piksel’s Digital Showcase technology to allow passengers to select and download a range of premium TV shows and films to their personal electronic devices prior to boarding a flight.
The content is locked until the passenger boards the flight, when it then becomes available to view. Once the flight has ended, the content is automatically deleted from the device, respecting all airline industry content licensing agreements with secure content delivery achieved by the DRM functionality of Piksel Digital Showcase.
Passengers can also use the Voyage app to access and update their bookings and make other travel arrangements. The system is compatible across iOS and Android tablets and smartphones.
Furthermore, it offers multiple commercial models designed to generate revenue, allowing airlines to choose from free-of-charge, pay-to-access or pay-per-view systems. Piksel also created Voyage with low set-up and running costs and the opportunity to build in brand-enhancing advertising strategies.
“There is a huge opportunity for airlines to delight their customers both on the ground and in the air. A flexible entertainment solution that can be integrated seamlessly into other airline systems is a smart way to extend the passenger experience throughout the travel journey,” commented Mark Christie, Piksel’s chief technology officer. “Using a ‘Download on the Ground’ approach, Voyage doesn’t rely on on-board Wi-Fi to deliver high quality entertainment. For these reasons, we believe that Voyage is a major disruptor and will quickly become a highly attractive option for global airlines. Our experience in delivering video to consumers wherever they are, across all devices, coupled with Spafax’s unrivalled content curation and operational expertise will allow us to shift entertainment on the move to the next level.”
“We have always been at the forefront of innovation in on-board content and revenue generation, and the launch of Voyage is no exception. Voyage will enhance the current entertainment strategies of many carriers and open the door to low-cost content solutions for a whole host of others,” continued Niall McBain, CEO of Spafax. “Partnering with Piksel, and their expertise in the online video space, has allowed us to rapidly bring to market a new service. Our knowledge of content and the demanding needs of global airlines complements their technical know-how extremely well, and we look forward to working and developing innovative new products that enhance the passenger experience.”