Spafax brings Austin City Limits to American Airlines

Global entertainment and media agency Spafax has brought episodes from KLRU-TV’s PBS concert series ‘Austin City Limits’ on-board American Airlines flights.

The American Airlines ‘Austin City Limits’– branded video channel features a variety of musical genres and artists, from episodes featuring Roy Orbison to Coldplay, Ed Sheeran, Radiohead and Foo Fighters. Passengers can choose from eight episodes each month.

Emma Gunn, director, programme acquisitions & content partnerships at Spafax said: “We’re always in search of unique content partnership opportunities for our clients. Both American Airlines and ‘Austin City Limits’ have set a strong precedent for entertainment in their respective industries and we’re thrilled to bring both of these Texas-based brands together.”

The multi-faceted partnership also includes American Airlines’ status as The Official Airline Partner of ‘Austin City Limits’ Season 43, as well as National Production Underwriter and Event Sponsor for the Hall of Fame episode honouring Roy Orbison, Rosanne Cash and The Neville Brothers, which aired on New Year’s Eve.

American Airlines will be a National Underwriter for the future television premiere of the award-winning documentary film ‘A Song For You: The Austin City Limits Story’ directed by filmmaker Keith Maitland.

“We’re continuously looking to partner with brands that will engage and delight our passengers. ‘Austin City Limits’ is a superb addition to our in-flight entertainment, curated by Spafax, and will surely resonate with music lovers of all ages flying American,” Megan Worley, manager, brand actions at American Airlines explained.

Austin City Limits general manager Tom Gimbel said: “We’re thrilled to be able to present great Austin City Limits live music performances to American Airlines passengers. These are some of the best episodes in our 43 year history. As the world’s largest airline, American Airlines offer a brand visibility of the highest calibre and we’re delighted at the opportunity to entertain its passengers with a programme line-up that is fresh and exciting.”

The ‘Austin City Limits’ series is currently available for in-flight entertainment exclusively on American Airlines flights, it will become available to the wider in-flight market in 2019.

Image credit: Coldplay © KLRU photo by Scott Newton

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