Southwest to offer DISH iPads as IFE

Southwest Airlines (Southwest) has partnered with DISH to offer travellers on a rental basis the iPad 2 from the satellite TV specialist's “Watch TV on the Fly” libraries.

Building upon the “TV Flies Free” offering, passengers travelling between select cities can now check out an iPad 2 at their departure airport and view live and on-demand TV programmes on Wi-Fi-enabled Southwest flights. The iPad 2 rental offer is free for all passengers traveling between Chicago-Midway International Airport (MDW), Denver International Airport (DEN) and Oakland International Airport (OAK).

“With the holiday travel season fast approaching, we want to give travellers the chance to relax and enjoy their favourite programming, whether in the air on Southwest or on the ground through DISH Anywhere,” said James Moorhead, Chief Marketing Officer at DISH. “We are excited to further our partnership with Southwest and provide a great entertainment experience through our iPad lending programme.”

DISH “Watch TV on the Fly” libraries can be found in Southwest terminals at MDW, DEN and OAK. At each location travellers can check out an iPad for their flight, demo DISH’s Hopper Whole-Home HD DVR and sign up for DISH service. Guests who check out an iPad will be able to access Southwest’s free live-TV content on their flight and then return it at the arrival airport’s corresponding library.

"Through our partnership with DISH, Customers have the opportunity to enjoy free live TV on Wi-Fi-enabled flights,” commented Kevin Krone, Chief Marketing Officer at Southwest Airlines. “We’re excited about this added value, giving our customers the opportunity to ‘Watch TV on the Fly.’”

In July 2013, DISH and Southwest began providing free access to live TV and up to 75 on-demand shows on more than 400 of the airline’s Wi-Fi-enabled aircraft through Apple, Android and other personal devices.

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