Southwest promotes Kindness

Southwest Airlines has partnered with Netflix documentary The Kindness Diaries which will see passengers enjoy custom and exclusive content onboard their flight and ‘share heartfelt moments between Southwest customers and employees’.

“Southwest has had one guiding principle for our People from day one, which is to follow the Golden Rule,” said Gary Kelly, Southwest Airlines chairman and CEO. “We’ve found a kindred spirit in Leon, who is truly an inspiring humanitarian. We share Leon’s passion to make the world smaller and bring people together by spreading kindness and civility, and making meaningful connections with our fellow neighbours—near and far. Our people strive to make a difference in our customers’ lives each and every day.”

The Kindness Diaries, now streaming its second season on Netflix, follows eternal optimist and passionate adventurer, Leon Logothetis, as he spreads his mission of kindness to unsuspecting strangers along his journey. The series showcases the travels of Leon as he embarks on a journey with no money, no food, no gas, and no place to stay. Each day he puts his trust and his fate in the hands of strangers in order to reaffirm his belief that despite what we see in the news, humans are ultimately kind. For the generosity he receives throughout his journey, he rewards Good Samaritans with life-changing gifts, featured in each episode.

Southwest plays a vital role in Leon’s journey, offering to fly him from San Diego, California to San Jose, Costa Rica, via Houston.

With the introduction of The Kindness Diaries season two, Customers can catch up and enjoy the entire first season by visiting the airline’s in-flight entertainment portal via the Southwest mobile app on their personal device, or access with a laptop via Southwestwifi.com on Wi-Fi-enabled flights. Featured as an exclusive TV Series Channel, The Kindness Diaries allows Customers to immerse themselves in Leon’s adventures from season one and watch exclusive behind-the-scenes content from season two.

You may be interested in...


« Back to News