Posted on: 16 January 2014 by Mark Howells
Southwest Airlines (Southwest) has renewed its agreement with satellite network provider, DISH, to offer the “TV Flies Free” promotion throughout 2014.
DISH will provide Southwest passengers using iOS, Android and most other internet-ready devices free access to nearly 20 live TV channels and up to 75 on-demand shows on the airline’s nearly 440 Wi-Fi-enabled aircraft. Onboard access to live TV, on-demand programming and Wi-Fi connectivity is delivered by Southwest’s satellite-based inflight entertainment and connectivity partner, Row 44, a subsidiary of Global Eagle Entertainment, Inc.
The programme was originally announced in July 2013 when DISH and Southwest offered passengers aboard a Southwest flight free iPad 2 devices to celebrate the new partnership.
“Since the FAA changed its rules regarding personal electronic device usage, mobile video viewing on Southwest Airlines flights has increased more than 20 percent,” said James Moorhead, DISH Chief Marketing Officer. “By extending our partnership with Southwest we are able to give their customers a sample of what DISH customers experience on a daily basis.”
As part of the extension, DISH will continue offering new customers who sign up for the Hopper and a qualified programming package, 12,500 points in the Southwest Airlines Rapid Rewards programme and the choice of a free iPad Mini.
“Southwest is in the business of providing exemplary customer service and this partnership with DISH has been very popular with our customers,” commented Kevin Krone, Southwest Airlines Chief Marketing Officer. “Free is a great thing for customers in this industry and having DISH providing this amenity through 2014 will continue to make our onboard experience even more entertaining this year.”
Once onboard a Wi-Fi-equipped plane, Southwest passengers can connect to the Wi-Fi network and launch their internet browser to be directed to the Southwest Airlines Entertainment Portal. From there, passengers can access live TV and on-demand programs free of charge, compliments of DISH.