Southwest brings Shark Week to the skies

Passengers on Wi-Fi equipped Southwest Airlines aircraft are now able to watch exclusive, never-before-seen content from Discovery Channel’s forthcoming Shark Week (26 June–3 July).

tAs of 1 June, travellers have been able to view Jungle Shark nearly one month before airing during Shark Week.tt"Now more than ever, brands have to be creative and unique in their approach to reach new customers," said Linda Rutherford, chief communication officer for Southwest Airlines. "Partnering with Discovery's Shark Week allows Southwest to connect with our customers in a fun and memorable way. Only on Southwest can you enjoy this Shark Week experience, and that's what it's all about."t

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