Slum Dunk for Delta as Harlem Globetrotters agree content partnership

Exhibition basketball team, the Harlem Globetrotters have signed a content partnership with Delta Airlines.

Under the collaboration, as of April, passengers on domestic and international flights will be able to view Globetrotters games, see world record attempts, trick shots and ‘ball handling wizardry’ from locations across the US, and much more, on the airlines’ Delta Studio in-flight entertainment system.Karl Mawhinney, vice president, global corporate partnerships for the Globetrotters, commented, "Our new partnership with Delta Air Lines aligns two brands that are synonymous with globetrotting and is the natural result of two companies specialising in global travel coming together."The deal coincides with the relocation of the team’s corporate headquarters to Atlanta.

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