SkyLights has launched Skykids, an immersive VR entertainment service created to entertain children aged between six and 12 on long-haul flights.
The service was deployed fleet-wide on 1 July with SkyLights’ long-standing client XL Airways and lets children watch curated 2D, 3D and forward-facing 360° films.
The company says: “Having seen significant success since day one, SkyLights will continue the service beyond its initial holiday season scheduling.”
“Skykids has got off to a fantastic start. Demand has outstripped our predictions, with the service oversubscribed on just about every flight. We owe this initial success to the very constructive relationships we have with XL Airways, Dutyfly Solutions and 20th Century Fox,” said Laurence Fornari, SkyLights’ head of sales and marketing.
A study commissioned by Emirates in 2017 found children under 12 get bored 50 minutes into long-haul flights and that parent’s biggest concern when flying with their children is keeping them entertained while Expedia’s 2017 passenger study revealed that unruly kids were voted as the second most annoying type of passenger.
SkyLights says it saw an opportunity to enhance the in-flight experience for all passengers and developed Skykids as a result, combining a VR headset design with a premium catalogue curated especially for children, in partnership with 20th Century Fox.
“Customer feedback has been nothing but positive since we introduced Skykids,” said Lucie Deynoux, XL Airways’ product marketing manager. “As the device is the same as regular Skylights headsets, there was no need to retrain our cabin crew, which made for a smooth test which we look forward to expanding.
“I am convinced that the design is an important part of the success of the service. It makes passengers curious and drives sales. This is where we can say that Skykids has every reason to succeed. The device is right, the design is on point and the content is relevant to the audience,” Deynoux continued.
Going forward, SkyLights will offer airlines the new service alongside its flagship Allosky business class amenity solution.
Written by: Kimberley Young
If you have any feedback about this article or would like to suggest a topic for future investigation, please contact us.
