Immersive in-flight Entertainment (IFE) provider SkyLights, and international film exhibitor and distributor mk2, have signed an agreement to for worldwide rights to exhibit virtual reality (VR) content in-flight as part of a wider partnership to make VR more accessible to passengers on long-haul flights.
With the addition of mk2’s VR catalog to its Cinematic VR devices, SkyLights aims to offer airlines greater differentiation and the opportunity to connect with their premium customers on a deeper level.
“Up until 2017, the vast majority of VR content was of relatively poor quality and was not suitable to view in an environment where space and movement are restricted. Since then, appropriate VR content has taken off. As such, we are delighted to team up with mk2 for their premium VR catalogue and their expertise in the field,” said Laurence Fornari, SkyLights’ head of sales & marketing.
“Airplanes are a promising distribution channel for VR content and we are delighted to partner with Skylights and benefit from their expertise to make premium immersive experiences available to travellers worldwide” says mk2’s CEO Elisha Karmitz.
