SITA’s 2014 World Passenger Survey shows mobile potential in Mexico

The 2014 SITA World Passenger Survey has revealed that Mexicans are more likely to use mobile devices during air travel, with 89% of passengers travelling with a smartphone in comparison with the global average of 81%.
Around 70% of the 260 Mexican passengers surveyed cited in-flight internet as a service they’d like to see more of, whilst the regional desire for in-flight connectivity flat-lined around 58%.
Another area where Mexican passengers scored miles above the average was in the adoption of self-service technology. 90% of passengers said they would use automated boarding gates, with 93% confirming they’d already used online check-in, which is significantly higher than the global average of 48%. Check-in via smartphone apps is used by 31% of passengers today, but 61% say they will use it more in the future.
“SITA’s survey highlights the positive influence that mobile technology is having on Mexican passengers’ travel experiences,” commented Alex Covarrubias, VP of sales for SITA Latin America. “While passengers have already begun embracing mobile apps, we expect to see significant growth in these areas in the next two to three years as passengers become more familiar with them and airline and airport apps continue to improve.”

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