Posted on: 29 March 2011 by Ross McSweeny
Singapore Airlines (SIA) has partnered with Asian TV news broadcaster, Channel NewsAsia, to provide text news headlines for passengers on board SIA flights.
Flights equipped with the latest Panasonic eX2 system on SIA’s KrisWorld will be offered the latest news updates in the form of scrolling headlines, commonly termed “news tickers”, provided by Channel NewsAsia.
News from popular categories such as Asia Pacific, Singapore, Business, Sports and Entertainment will be relayed to SIA’s inflight entertainment screens from Channel NewsAsia’s website, while the international news reports will be provided by Agence France-Presse (AFP).
Managing Director of MediaCorp’s Interactive Media Division, Mr Philip Koh said, “We are pleased to partner Singapore Airlines and be the first to offer SIA passengers real-time news headlines from channelnewsasia.com. The days of passengers being shut off from live events when on the plane will soon be a thing of the past.”
“The ticker tape news service is a step towards offering more value-added services to meet the needs of our customers,” commented Mr Tan Pee Teck, Singapore Airlines’ Senior Vice President Product and Services. “On top of KrisWorld’s already extensive selection of entertainment options, we wanted to provide content which would keep our customers updated with real-world information as they are flying with us. We are excited to be the first airline partner of Channel NewsAsia, one of the most established broadcasting companies in the region.”
This is the first time SIA has offered an in-flight news ticker service and it will be available on its 19 Boeing 777-300ER aircraft before extending to the airline’s Airbus A340-500, A330 and A380 fleets.