Singapore Airline releases new mobile app

An all-new mobile app for Android and iOS smartphones has been launched by Singapore Airlines, featuring a host of features to enhance the customer experience.

According to the airline, based on a ground-up rebuild and all-new underlying technical architecture, the new app delivers customers significantly enhanced booking and check-in flows, improving transaction time by up to 60%.

Brand new features include ‘Capture & Discover’, a search function that uses image recognition as well as speech and natural language processing (currently English only) to identify the user intent, match it to a Singapore Airlines destination, and present relevant destination content and fare deals.

‘Translation Assistant’, a feature that uses real-time language translation by voice to help travellers communicate better when they are overseas.

Currently available for Singapore-bound flights, ‘Measure Your Baggage’ to help travellers determine if the size of their bag is within cabin baggage limitations as well boarding gate details, the destination’s weather and currency, and baggage belt information are added to the “My Trips” function.

In-flight entertainment features have also been enhanced to include extended access to e-Library magazine and newspaper content based on KrisFlyer membership tier, as well as a new search and filter function to allow for easier content browsing in the e-Library and KrisWorld catalogue. The app continues to enable customers to bookmark their movies, so that they can pick up where they left off on subsequent flights with the newest in-flight entertainment systems.

“Singapore Airlines has been investing heavily to enhance our digital capabilities. With new user interface designs and insourcing of developer and customer experience talent, we are working to provide faster and more customer-centric products and services to improve the customer experience,” said senior vice president Sales and Marketing, Campbell Wilson.

The new app will be available for download progressively, following the beta launch that began in October 2018. For Android users, the new app is being released by countries progressively between July and September 2019, while iOS users may download the new app from the App Store in September 2019. The beta version will continue to be available for download in the meantime.

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