SIA’s latest cabin offering introduced on London flights

Singapore Airlines (SIA) has debuted its next generation of cabin products on flights between Singapore and London with passengers becoming the first to experience the airline’s aircraft equipped with a new in-flight entertainment (IFE) system and seats.

The new products are being installed on an initial eight Boeing 777-300ER aircraft, the first of which was recently delivered. The aircraft entered service on flight SQ318, which departed for London at 12:45hrs today, and will operate selected flights between Singapore and London through the month of October. Flight frequency will be gradually increased as more aircraft enter service, with daily operations from late October.
Nearly $150 million is being invested in the new products on the initial eight B777-300ERs. The aircraft feature an advanced IFE system, with larger screens and touch-screen handsets, as well as more spacious and comfortable seats in First, Business and Economy classes.
In First Class, passengers are offered a new 24-inch LCD screen, with video touch-screen handsets, to view the KrisWorld IFE system. Additional features, such as a new passenger control unit, are provided with an aim to ease the turning off the IFE monitor, and for cabin crew to do so without disturbing passengers when they are resting. iPod and USB ports are located by the side of the seat for personal devices. HDMI ports have also been added to enable passengers to use KrisWorld as their own personal media player.
In Business Class features include an 18-inch LCD screen, video touch-screen handset for the IFE system, as well as an all-in-one business panel with in-seat power supply, USB, iPod and HDMI ports.
Economy Class passengers can view the IFE system on larger 11.1-inch monitors, featuring a touch-screen graphical user interface (GUI) accompanied by a video touch-screen handset.

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