SIA launches new premium economy cabin offering

Following a two-year development programme and an investment of about US$80 million, Singapore Airlines (SIA) has unveiled the details surrounding its new premium economy class, which is due to enter service on 9 August.
The premium economy seating (designed by IM Flugsitz GmbH for the A380 and 777-300ER, and by Zodiac Seats US for the A350) offer a width of either 18.5 or 19.5 inches depending on aircraft type, with an 8 inch recline and 38 inch seat pitch.
SIA’s KrisWorld in-flight entertainment system for premium economy uses hardware from Panasonic Avionics. SIA claims the 13.3 inch full HD seat-back monitors (with a customised user interface designed by Massive Interactive) are the largest in their class. They work alongside a video touch-screen handset. Premium economy passengers will also receive complimentary active noise-cancelling headphones.
Other features include a full leather finishing, calf-rest and foot-bar for every seat, individual in-seat power supply, two USB ports, a personal in-seat reading light, cocktail table and more stowage space for personal items.
“The new cabin product is the culmination of two years of work, which included extensive research and focus group studies involving customers and our design partners,” said SIA’s EVP commercial, Mak Swee Wah. “Our premium economy class will provide customers more comfort and in-flight amenities. Complemented by the exceptional service that Singapore Airlines is so well known for, the new cabin class will be ‘a great new way to fly’.”
Premium economy passengers will also have access to the ‘Premium Economy Book the Cook’ service, enabling the advance ordering of a selection of main courses, as well as priority check-in and bag drop with a baggage allowance of 35kg. Members of the KrisFlyer frequent-flyer programme will also receive 10% more miles when they fly in premium economy Class.
The new class will be progressively introduced on 19 Airbus A380s, 19 Boeing 777-300ERs and the first 20 Airbus A350s. It will enter commercial service on 9 August to Sydney, before being introduced to other destinations such as Beijing, Delhi, Hong Kong, Frankfurt, London, Mumbai, New York, Shanghai, Tokyo and Zurich.

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