CellPointMobile has partnered with SaudiGulf Airlines to develop and launch the airline’s first mobile app to support booking. As part of the launch, CellPoint Mobile enables payments through SADAD, the national electronic payment method used in the Saudi Arabia.
As a boutique airline focusing on enhancing the travel experience throughout the entire travel journey, SaudiGulf Airlines wanted to offer its passengers a secure, feature-rich app that would make travel easier and add value to their experience with the airline.
The SaudiGulf app is powered by Voyage, CellPoint Mobile’s mobile-first booking engine. The app – which provides search and book capabilities, seat selection, and integrated payment options, as well as the flexibility to add new features as they are developed – enables SaudiGulf to open up additional streams of revenue and selling opportunities in the mobile channel.
“We have been working with SaudiGulf since the airline launched service to develop an app that would reflect its unique brand while meeting the mobile expectations of travellers,” said Noel Connolly, SVP, head of Global Sales, Airline and Hospitality CellPoint Mobile. “Not only are we providing SaudiGulf with its first mobile booking engine, we’re enabling the airline to scale up and add new capabilities and alternative payment methods (APMs) as it grows domestically, regionally and internationally.”
SaudiGulf Airlines will be working with CellPoint Mobile to enhance the app over time with additional features such as ancillary purchasing of food and beverage and in-flight connectivity. Other features that build affinity with SaudiGulf’s boutique brand include a compass that directs the traveller to the nearest prayer room, the ability to book a chauffeur for airport pickup or drop-off, and integration with the SaudiGulf Club frequent flyer program.
Written by: Alexander Preston
If you have any feedback about this article or would like to suggest a topic for future investigation, please contact us.
