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SAS partners with Readly to improve in-flight digital reading material

From 1 March, SAS is removing print copies of newspapers from its gates – although papers will remain available in airport lounges – to opt for a further investment in its digital library, including a new partnership with Readly, an app offering unlimited access to thousands of international magazines.
Eivind Roald, executive vice president of commercial for SAS, explained, “SAS customers are becoming increasingly digital and we are continuously developing our app to meet their needs. This increased choice in the SAS Newsstand and our partnership with Readly means we can offer a good digital solution where customers can also access a broad range of newspapers up to 22 hours before they travel.
“We have chosen to invest more resources in developing digital solutions that mean you can make a far more individual choice of reading matter on board, whether this is the Financial Times or a local paper.
Our digital focus is the main reason we will discontinue printed newspapers at gates. The huge volume of printed newspapers at airports is also a challenge from a logistics and environmental perspective.”
Papers coming to the Newsstand section of SAS’ app include China Daily, Die Welt, Financial Times, International New York Times, Le Figaro, and The Independent. Readly’s 12,000 publications will also be available to SAS EuroBonus members via the SAS app.

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