S7 offers out of this world appeal

Netherlands-based independent creative agency, W+K Amsterdam has unveiled ‘Visit Earth’, the first-ever travel show for aliens.

Created for Russian carrier, S7 Airlines, and dedicated to the themes of Nature, Food, Parties, Art, Sport and Love, the episodes (each around 12 minutes long) introduce viewers to these topics, as never before.

Celebrating and promoting the planet, the six-part comedic documentary series, aims to convince extraterrestrials to visit our planet.

As the agency explains, “Working with director Mackenzie Sheppard, we travelled the globe to unearth obscure stories like Italian cheese bowlers and Icelandic nudists to entice our alien friends. Merging this real travel footage with graphics, comedic narration and even commercials explaining things like gravity, air and food made of dough, to create the series.”

TV, cinema, social, OOH, radio and digital activations, drove over 35 million Russians to an online hub where they could watch the episodes and also become ‘Earth Ambassadors’ and create travel guides for aliens to be in to win airline tickets. To actually invite aliens to Earth, the episodes were also beamed into space with a RT 7.5 radio telescope and a specially developed transmitter. The signal is expected to reach exoplanet Gliese 581c in 20 years.

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