Posted on: 13 March 2015 by Ross McSweeny
Routehappy has announced the signing of a worldwide data licensing agreement with Google, allowing it to integrate Routehappy’s product differentiation platform for air travel into the ‘Google Flights’ search function.
The integration will allow Google Flights users in all geographies to see and compare amenities (or as Routehappy refers to them, Happiness Factors) by flight, including seat type, in-seat power, and in-flight Wi-Fi.
In an interview with Jason Rabinowitz, data research manager for Routehappy, he explained to Inflight-Online.com that as well as benefitting passengers, who’ve previously only had access to a three letter aircraft code (which it’s difficult to decipher the specifics of passenger experience from without aircraft knowledge or further research), Routehappy’s data actually allows airlines to differentiate their offerings.
“Take Lufthansa, for example, which is spending something like $1 million a day on upgrading their seating and other amenities. Our data communicates these investments to passengers,” Rabinowitz remarked.
Rabinowitz said what he was most excited about with the google deal was the speed of Google Flights itself: “You don’t even have to click anything for it to search. It’s immediate.”
Routehappy’s Scores and Happiness Factor data is derived from two proprietary Routehappy systems, Flightpad and Flightmatch. Flightpad researches and verifies flight amenities on a constant basis from hundreds of sources, whilst Flightmatch is a set of powerful and intelligent algorithms that match and score Happiness Factors, duration, and ratings for billions of possible flight combinations.
Inflight-Online.com asked if as part of the deal, Google was giving Routehappy access to new data previously unused in its FlightPad dataset. Rabinowitz replied, “We package the data for them, like for Expedia, and they can do what they like with it. As far as I know the agreement’s not a two way street, as it were. We won’t be receiving any data from them.”
Routehappy released a comprehensive infographic back in February, giving a ‘global insight into the state of in-flight Wi-Fi.’ With the amenities being offered by airlines changing every day, Rabinowitz claimed, “by the time we’d finished compiling the data after eight weeks or so – which was more of a learning curve for us – the numbers had already changed, but we couldn’t go back and alter it.”
To this end, he said he hoped that the company would continue to update the industry on overall connectivity developments more frequently. Good news for us, as it means not only airlines and passengers will benefit from Routehappy’s data, but also industry professionals interested in in-flight connectivity and entertainment and passenger experience.
Stephanie Taylor, editorial assistant, Inflight / Inflight-Online.com