Quest Arabiya and Etihad Airways sign IFE partnership

Etihad Airways has partnered with Arabic-language factual entertainment channel, Quest Arabiya, to offer a selection of original travel, adventure and outdoor productions from across the Gulf region, on its E-BOX in-flight entertainment system.

The deal marks the first time content will be available outside of the channel

Khalid Khouri, general manager at Quest Arabiya, said, ” Quest Arabiya immerses viewers into the wonders of the real world by bringing them closer to adventure and exploration through original productions that is aimed at adventurous, adrenaline and thriller-seeking viewers. Our partnership with Etihad, a world-class carrier that caters to multinational passengers from all over the world, will enable Quest Arabiya to showcase the region’s adventure and outdoor experiences to a broader demographic.”

Jamal Ahmad Alawadhi, Etihad Airways head of guest experience commercial, added, “We dedicate tremendous effort and resource to providing creative, exciting and relevant content which appeals to all our guests. We are confident that our new partnership with Quest Arabiya will offer travellers originating from all parts of the world with unique programming, and the ability to enjoy a diverse range of outdoor adventure and extreme sports experiences available in Abu Dhabi and the wider region.”


Written by: Alexander Preston

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