Posted on: 29 January 2015 by Ross McSweeny
Qantas has partnered with Samsung Electronics Australia (Samsung) to trial the latter’s Gear virtual reality (VR) headsets in its international first lounges at Sydney and Melbourne airports from mid-February, as well as in first class cabins as in-flight entertainment (IFE) on select A380 services from mid-March.
Olivia Wirth, Qantas’ executive of brand, marketing and corporate affairs, stated, “Whether the user wants a virtual tour of our new Los Angeles First Lounge or to experience an A380 landing from the tarmac, this technology gives us a completely new way to connect with our customers.
“From an IFE perspective, it’s an industry first. Qantas is committed to being at the forefront of innovation to give our passengers the very best and latest in-flight experiences, like accessing the virtual worlds of their favourite Hollywood blockbusters from the comfort of their seat 40,000 feet above the ground.”
The trial of the Samsung Gear VR headsets will run for three months to assess customer feedback on how this kind of VR offering might add to their overall travel experience on long-haul flights.
Alongside allowing passengers to watch films in a 360 degree style interactive format, Qantas is planning to use the Samsung Gear VR headsets to promote certain destinations. Tourism NT is the first tourism group to partner with Qantas on content creation, with a special 3D experience from Kakadu National Park.
Qantas is also working closely with production company Jaunt to develop and produce other live-action content including destination footage.